Marshawn Lynch teams up with Dove to promote whole body deodorant

Marshawn Lynch, Dove promote new whole body deodorant

By Bob McCullough Published February 14, 2025

dove marshawn lynch whole body deodorant pic — Dove

When Marshawn Lynch was an NFL running back for the Seattle Seahawks, his signature physical running style was known around the league and beyond as “Beast Mode.” The term described the way he obliterated defenders, and it helped deliver a championship for the Seahawks in 2014.

Lynch’s playing days are over, but that doesn’t mean he’s changed his m.o. He now has a brand called BEASTMODE, and Lynch has teamed up with an industry giant to promote Dove Men+Care Whole Body Deodorant, with Dove adding a new product to the lineup while featuring Lynch’s special promotion.

Recommended Videos

Marshawn Lynch’s new variation on BEASTMODE

Image used with permission by copyright holder

To pump up the product, Lynch came up with a merch kit that’s being sold under a playful variation of his brand name, _EASTM_DE — i.e., the B.O. has been eliminated. The kit, which was released on February 6th and promoted heavily during Super Bowl week, includes a hoodie, shorts and socks to represent the areas where the Whole Body Deodorant is most effective in eliminating body odor.

Going beyond the celebrity endorsement, Dove is emphasizing the dermatologist-tested ingredients in this “deo.” The products include the new Marine + Blue Cypress Whole Body Deo Spray introduced in January, the Fig +Suede Whole Body Deo Spray, and the Aloe + Bamboo Whole Body Deo Spray.

In addition to the dermatological testing, these products are free of parabens, and they even spray upside down to help make full-body coverage easier. Dove’s Men+Care product line includes bars, body washes, face care products, deodorants, and hair care products, with these additions representing a unique twist to the lineup. They’re manufactured by Unilever, and you can find more information about them at DoveMenCare.com

For Lynch fans who are interested in learning more about his role in the release, more information is available at EASTMDE.com. His BEASTMODE merch kits are still available at stores are located in Las Vegas and Seattle, and he’ll be featuring live giveaways during his ongoing podcast, Get Got Pod.

Topics

Body

Grooming

This Waterpik water flosser is down to only $40 from Amazon

The Waterpik Cordless Pulse water flosser with its box.

After buying something from electric toothbrush deals, you should consider getting a water flosser so that you can take even better care of your teeth. Here's an offer from Amazon that we highly recommend: the Waterpik Cordless Pulse for only $40, following a 20% discount on its original price of $50. The $10 in savings will only be available for a limited time though, and since it would be a shame to miss out on this lowered price, you'll need to hurry in completing your transaction for this dental device.

Why you should buy the Waterpik Cordless Pulse water flosser
Taking care of your teeth requires more than just brushing -- you'll also need to floss regularly to make sure that you also clean the space between your teeth. Traditional dental floss can be time-consuming and painful though, so getting a water flosser like the Waterpik Cordless Pulse would be a good idea. Using Precision Pulse technology, the device delivers strong water pressure and pulsations that will remove plaque bacteria that are building up on your teeth, preventing gingivitis, cavities, and bad breath.

Grooming

The rise of men’s grooming: What’s driving the boom in personal care

Everyone is more interested in men's grooming products these days

men's grooming tools on black background

In the world of beauty products, the men’s grooming category used to be an afterthought. There were plenty of intriguing individual products available, but as a whole, the market was so small that it was barely worth mentioning.
Not anymore. As many of the companies making those intriguing products can attest, the growth in men’s grooming has made the category a major force. In fact, on a percentage basis, men’s grooming is now growing faster than women’s beauty markets, which has long been a powerhouse economic force of its own.

Men’s grooming products growth: By the numbers

Grooming

The mod haircut for men: How to achieve the look

The Gladiator of our day revitalizes a new haircut for the second time.

Paul Mescal in Gladiator II

Every so often, movies or TV influence what men do with their hair. In the 2000s, we saw a revamping of the mohawk when it seemed every celebrity and every movie featured the faux hawk. Then we loved Cillian Murphy and Brad Pitt for bringing back the undercut, and all of us shaved the sides and back of our heads while keeping the top long. Enter Stranger Things, and the 80s nostalgia came roaring back to bring us the return of the formerly mocked, newly rocked, mullet.

But there is a new revisit on the horizon in 2025, and you can largely thank Paul Mescal's turn in Gladiator II. He rocked a mod haircut better than anyone could have expected, and now we are all booking appointments with our stylists to jump on board with the hair trend that began at the end of 2024 and will scream into 2025.
What is a mod cut?