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Up Your Armpit Game With Fancy Deodorant

Sure, you might question spending more than a tenner on the stuff that gets relegated to your pits but hear us out. While the main goal of any deodorant/antiperspirant is to keep the area from turning into a swampy, stinky mess, that small patch of skin requires a similar amount of TLC as other parts of your body (moisturized and such). If you are a sensitive type, natural, aluminum-free options are less likely to have an unattractive, uncomfortable effect on your delicate underarms (no judgment). And as you’ll be catching whiffs of it all day, don’t you want your deo to emit a subtle, inoffensive scent? We rounded up some new options and old favorites to keep you from losing friends and alienating people.

Penhaligon’s Blenheim Bouquet Deodorant Stick

penhaligon
Image used with permission by copyright holder

This is a bit of a throwback. While the deodorizing formula is modern, the scent—a blend of lemon, lime, pine and lavender—was created over a century ago by Mr. Penhaligon, himself.

$30, mrporter.com

Molton Brown Re-Charge Black Pepper Anti-Perspirant Stick

alton
Image used with permission by copyright holder

Promising 24-hour protection, this formula is will keep your pits dry but Andiroba tree oil prevents them from getting overly parched, plus a invigorating fragrant combination of coriander, vetiver and basil will keep you smelling oh so fresh.

$22, barneys.com

Ursa Major Hoppin’ Fresh Deodorant

ursua
Image used with permission by copyright holder

Remember those sensitive pits we mentioned? This new option from our favorite Vermont skincare brand babies them with a 100% natural, toxin-free goodness. A blend of eucalyptus, rosemary, grapefruit, and ginger essential oils keeps everything smelling awesome.

$18, amazon.com

Jack Black Cool CTRL Natural Deodorant

cool
Image used with permission by copyright holder

Made for sporty types, this option works extra hard to keep the underarm situation under control with a time-released technology. It employs zinc salt and grapefruit seed extract to naturally defeat smelliness and vegetable glycerin to keep skin moisturized.

$18, amazon.com

Aesop Deodorant

aesop
Image used with permission by copyright holder

This is the old-timer of the group but it’s a cult-fave so deserves to be included. While it’s not an antiperspirant (so super sweaters might want to look elsewhere), eleven essential oils help neutralize offensive odors and the vetiver scent is a pretty classy fragrance option for a deodorant.

$35. mrporter.com

Katie Dickens
Former Digital Trends Contributor
Katie Dickens is a Manhattan-based beauty and grooming writer. She has held staff positions at Glamour, In Style, People…
Grooming is on its biggest stage with World Cup 2026
Unilever launched its largest activation focusing on grooming at the biggest sports event happening right now
Ball, Football, Soccer

We don't talk enough about men's grooming. Skincare, haircare, nails, and teeth are all important for your personal appearance and overall health. Typically, we tend to put it on the back burner while we focus our time on things with a more measurable return on time investment. Sure, we used to get away with this because guys like John Wayne, Clint Eastwood, and Paul Newman were regarded as examples of the rugged male aesthetic that didn't need the attention to moisturizing and conditioning. Nowadays, though, men like George Clooney and Brad Pitt are seen as sex symbols deep into their sixties, and it is largely thanks to skincare. Recently, if you have been watching the World Cup, you may have noticed a focus on the grooming marketing. That is because Unilever has launched its largest activation ever with a sponsorship of the FIFA World Cup 2026.

The FIFA World Cup 2026™ will be the most socially connected and inclusive tournament in our history. Football today lives in real time, in culture and on social platforms – and this tournament is designed to be experienced, shaped and shared by fans wherever they are. - Romy Gai, Chief Business Officer, FIFA

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Your dad’s favorite gift may be smelling good
Olfactory NYC let's you build your own fragrance
Bottle, Cosmetics, Perfume

As Father's Day sneaks up on you (hopefully it isn't sneaking up on you since we have been putting Father's Day gift guides and articles with ideas for a few weeks here), there is a tendency to go for the old faithfuls dads seem to have always gotten. Ties. Mugs. Tools. And, of course, the always classic Old Spice cologne. The same cologne his dad got. The same cologne his grandfather got when your dad couldn't figure out what to get him. It is time to do something different. Sure, a man wants to smell good, and buying him a cologne is a great gift. But you can do it the regular way, or you can go above and beyond by letting him make his own choices (I'm not talking about a gift card). Olfactory NYC is the kind of gift your dad is looking for this year.

A deeply personal experience

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Solid cologne is the companion you need this summer
Duke Cannon solves a problem with solid cologne
Body Part, Hand, Person

A man's cologne is a very personal selection. You know me; I am all about first impressions. I believe there are five senses to the first impression. You need to look good, you need to give the right feel (please don't touch people when you meet them), you need to have taste, you need to say the right things, and you need to smell memorable. That looks different for every man. Every summer, I look for that lighter scent that will keep me up all day. For me, I like citrus fragrances during the day in the warm weather. But I hate carrying cologne with me. Except for the solid. It is compact, convenient, and discreet. I discovered Duke Cannon's solid cologne, and it was the perfect choice for 2026. Personally, I like Seawolf. But I reached out to my friends at DC to get some insight on what it is about solid cologne that is taking off right now, and how Duke Cannon caught my attention in the overstuffed landscape of men's grooming products.

I think we just hit the tone. It started with a soap that was based on the soap issued to GIs in the Korean War. There was something so utilitarian yet iconic about this big block of soap that just solved the job better. We tell it how it is. It's a big ass block of soap that is going to get you clean. - Jason Genseske, VP of Product Experience

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