Beards, Booze, and Bacon: The Four Loko Episode

What new bourbon are we pumped about? Which hiking trail are we exploring? Why is the next supercar so cool? The Manual is dedicated to helping men live a more engaged life. Each week, our editors and guests get together for a round-table discussion about what’s new, exciting, and unique in the men’s lifestyle world. So pop open your favorite brew, step into your man cave, and start streaming.

For this week’s episode of Beards, Booze, and Bacon: The Manual Podcast, the round-table — Managing Editor Nicole Raney and wonderful host Greg Nibler — chats with one special guest and one very special guest: Riley Winn, The Manual’s hilarious social media guru, helps us interview Jaisen Freeman, co-founder of Four Loko.

Now, we’ve all heard of Four Loko, but can you believe that Nicole has never tried it before? She pours our Portland-based peeps a couple of glasses of the finest Four Loko Black (which is actually green) in some fancy glasses and enjoys her very first sip while Jaisen gives us the scoop on the origins of Four Loko, how a successful company evolves, what he’s up to these days.

This is the face of someone trying @fourloko for the first time for @themanualguide. pic.twitter.com/BuPHvr1Rm2

— Nicole Raney (@nkraney) October 25, 2018

Meanwhile, Riley shares a couple of his finest Four Loko stories. There may have been a hot tub involved. You’ll have to listen to the episode to find out.

If you have a question for The Manual podcast folks, or if you’d like to share Four Loko stories, give us a shout at podcast@themanual.com — we’re always around! Be sure to follow us on Facebook and Twitter and keep an eye out for podcast polls so you can join the discussion.

Further Reading

• Beyond Four Loko: Why One of the Founders Now Makes Health Drinks
• The Complete Guide on How to Cure a Hangover