Skip to main content

The Other Brazil: São Paulo Travel

Rio may have its beaches and now the Olympics, but São Paulo has its cosmopolitan flair and the designation of alpha global city. Not only is São Paulo the largest city in Brazil, it’s the 2nd-largest metro area in the Americas. Discover the best culture, shopping, dining and nightlife in this beautiful Brazilian city. Our Manual São Paulo travel guide tells you how to do it right.

STAY
Hotel Emiliano
This chic hotel, located in the Jardim district, is conveniently located, and its staff will make sure you have everything you need. On top of that, you get a free bottle of wine, a complimentary 15-minute massage and a free pair of custom Hotel Emiliano Havaianas with turndown service. How can you beat that?
R. Oscar Freire, 384
Jardim Paulista
+55 11 3068-4399

Recommended Videos

GO
Ibirapuera Park
This park is São Paulo’s answer to New York’s Central Park. Marvel at the buildings by Brazilian starchitect Oscar Niemeyer. See some paintings and sculpture at the Museum of Contemporary Art, or get your Top Gun on at the Air Force Museum, located in the Oca, a spaceship-like buidling.
Av. Pedro Álvares Cabral
VIla Mariana

DRINK
Bar Secreto
Sasha Grey DJed here. Need we say more? São Paulo’s hip scenesters hang out at this multi-level bar, where you can get your groove on in the dance floor or have a drink with friends. Just make sure you look good enough for the doorman to let you in; the line stretched around the block when we went here.
Rua Álvaro Anes, 97
Pinheiros

EAT
Dalva e Dito
Chef Alex Atal put his own unique twist on traditional Brazilian cuisine. We suggest you try the dried meat with manioc gratin, curd cheese and Brazilian bottled butter, or the grilled Pirarucu with Brazil nut vinaigrette and a ratatouille made from Brazilian vegetables.
R. Padre João Manuel 1115
Cerqueira César
+55 11 3068-4444

SHOP
JK Iguatemi
Mall culture is king in Brazil, and this is where all the locals shop. Be sure to check out the shops from Brazilian labels like Osklen and Alexandre Herchcovitch. Then go to its beautiful bookstore, Livraria da Vila. Make sure to get your whole family a pair of Havaianas at its shop. If malls aren’t really your thing, we’re sure you’ll have a blast at JK Iguatemi’s 4D theater, where the films are in 3D, and you feel special effects — seats move, and wind and water blow in your face according to the scene. How cool is that?
Av. Pres. Juscelino Kubitschek
2041 Itaim Bibi
+55 11 3152-6800

This piece was originally published Septmber 28, 2013 and was updated on August 16, 2016 by Chase McPeak.

Ann Binlot
Former Digital Trends Contributor
Ann Binlot is a New York-based freelance writer who contributes to publications like The Economist, Wallpaper*, Monocle…
An Insider’s Travel Guide To Detroit
detroit travel guide an insiders to

There's no denying that we're all ready to travel after over a year of pandemic lockdowns. While the light at the end of the tunnel is visible, thanks to the COVID-19 vaccines, we're still not quite there yet. And the fact that the weather is getting nice again doesn't make staying at home any easier.

If you're a metro Detroiter, you understand how important it is to get out of the house and enjoy every bit of nice weather before the harsh winter returns. But, Detroit, Michigan is a culturally rich city over three centuries old and has a lot to offer. So, there's no reason why you should feel "stuck" in the motor city. You simply have to get out and try to notice the things you may walk by every day. Also, there's a big difference between seeing the exterior of a nice hotel and enjoying the room and amenities.
Related Guides

Read more
This Southern city just beat all others for the best Christmas experience — find out why
The Big Peach came out on top.
Atlanta Christkindl Market

With 119 million people expected to hit the road this holiday season, the question on everyone's mind is: where are they heading? WalletHub has just released a study on the best cities for Christmas, ranking the 100 largest U.S. cities based on 28 key factors, including holiday traditions, shopping options, and affordability. The results are in, and the city that took the top spot might surprise you – Atlanta, Georgia. 
Atlanta is feeling the holiday cheer

While Atlanta may not be the first city that comes to mind for a traditional Christmas getaway, this Southern gem is full of holiday spirit. WalletHub reports that the "Big Peach" stands out for its impressive number of bakeries and holiday decoration shops per capita, making it a perfect destination for festive treats and gifts. Additionally, Atlanta offers a high number of affordable restaurants and Christmas tree farms.

Read more
Forget juice cleanses: this retreat mixes mindfulness, mezcal, and margaritas
Enjoy the best of both worlds with this retreat.
FTLO Travel

As we approach 2025, wellness retreats are still one of the hottest trends in travel, but not everyone is ready to commit to a week of detoxes and silent reflection. Enter FTLO Travel’s new Mindfulness and Margaritas Retreat in Oaxaca, Mexico, designed for those who crave the benefits of a wellness retreat without giving up indulgence or adventure.

This five-day trip offers the perfect blend of accessible wellness practices, cultural exploration, local flavors, and just the right amount of fun.
What to expect from the experience

Read more