Skip to main content

The Manual’s Austin City Guide to SXSW

You just arrived in Austin, TX for famed music, film and interactive conference SXSW. Sure you have tons of bands to see and parties to attend, but Austin is also an wonderful city that needs to be explored for its amazing restaurants, shopping and natural beauty. Ditch the travel guide and listen up: we visited this incredibly eccentric and cultured city and asked some locals to give us an insider’s look on where to eat, drink and shop. Take a look at our recommendations below and get the most out of your SXSW journey.

Shop

Recommended Videos

STAG
As the “modern-day general store for every man,” it doesn’t get better than STAG fellas. Stocking everything from clothing, antiques, accessories and grooming essentials from the best and brightest brands, they pair high end with low, mix vintage classics with new collections and meld the unexpected with the nostalgic. And with brands like Billykirk, Burkman Bros and Kika NY, it’s the one-stop-shop for everything cool.

Service Menswear
If STAG represents the East Coast, Service Menswear definitely holds down the West. Swimwear brands like Onia and Paste will have you ready to dive into Barton Springs, and street wear like RVCA and Vans have your outdoorsy side covered.

Room Service Vintage
If thrifting is more your thing, stray from the string of vintage haunts on South Congress to find much better deals. There are a ton of great stores, but Room Service Vintage was a personal favorite. With everything from cowboy boots to barware to vintage Playboys, you could spend hours searching every nook and cranny.

Eat

Salty Sow
We are huge fans of the nose to tail food movement, and you can get a delicious taste of it at Salty Sow. Serving local and sustainable ingredients in a modern farmhouse atmosphere, the seasonal menu changes daily depending on what is available that very second. Dishes like Candied Pork Belly with collards and soy balsamic syrup are complemented by an extensive wine, beer and cocktail list. Disclaimer: not for vegetarians or those looking for a light meal.

Rudy’s Country Store and Bar-B-Q
As pork rib enthusiasts, we did our research before heading down south and conjured a list of BBQ places to try. But friends living in Austin suggested we ditch the hyped joints and hit this tried and true spot, and the locals are always right. Order at the counter, cafeteria style, by the rib, slice or pound. Tell the crew you’re a newcomer and they’ll let you try before you buy.

Torchy’s Tacos
You WILL want to eat five, but start with two and take it from there. Sink your teeth into a Democrat – shredded beef barbacoa topped with avocado, queso fresco, cilantro & onions – or go for a Dirty Sanchez – scrambled eggs with fried poblano chile, guacamole, escabeche carrots & shredded cheese – if you get down like that. This delectable outpost has become a small Texas chain, but visit the Trailer Park location and eat al fresco.

Drink

The Driskill Hotel Bar
If you’re looking for a good date spot or just a strong cocktail in a swanky lounge, the Driskill Hotel bar is the epitome of Southern charm. Pony hair upholstery, stained glass ceilings and a haunted grand staircase lend ambiance as a live bluegrass band provides the entertainment.

Rio Rita
Head to the East Side of Austin for, in our opinion, pretty much the best bar patios in the country. But our favorite has to be Rio Rita for a colorful backyard and killer cocktail menu. You won’t regret ordering the Bloody Mary, or any of their concoctions for that matter. Try the sinus-clearing habanero shot if you dare.

Barbarella
If you’re looking to dance and go a little HAM, Barbarella is the place to drop it like it’s hot. Unpretentious for a club, busy nights feature three DJs – upstairs, downstairs and patio – so you can choose your own musical adventure.

Chill

Barton Springs Pool
Even though the icy waters of Barton Springs might be too cold to swim in this time of year, grab some friends and relax on the grassy hill while taking in the view.

The Oasis on Lake Travis
This incredible lookout spot may be a 30 minute drive from Austin city proper, but it’s worth the time spent on the road if you need a break from SXSW madness. Stay to eat or just come for a view of the sunset.

Amanda Gabriele
Amanda Gabriele is a food and travel writer at The Manual and the former senior editor at Supercall. She can’t live without…
I tested the Vasco Translator V4: Here’s my take on the luxury travel device
Should you buy the device before your next international trip?
Vasco Translator V4 being used by Raul Mercado in Mexico

It takes between 600 and 2,200 hours to learn a foreign language. And while I wish I had time to study the vast rainbow of languages I've encountered in my travels, it's sadly impossible. Thankfully, the Vasco Translator V4 helps minimize things getting lost in translation with the click of a button. The two-way device works with over 112 languages spoken in 200 countries and has a handful of features and benefits that expand its value beyond Google Translate.
I've just returned from a three-week journey through Mexico. I can confidently say that the small but mighty device helped ensure I didn't miss a bus or order the wrong dish and generally empowered me to explore beyond my comfort zone, both in terms of geography and connecting with the vibrant local scene.
So, let's jump into my review so you know all of the features of this premium device and if it's worth adding to your list of travel essentials.

A full feature rundown of the Vasco Translator V4

Read more
Marriott Bonvoy gives fans a shot at big rewards during March Madness
Turn game points into travel rewards
Basketball ball going through the hoop

Fans have more than just their brackets to cheer for this March Madness, as Marriott Bonvoy is giving them a chance to score big. Through its Points for Points promotion, the travel loyalty program is turning tournament excitement into major rewards. From March 10 through the start of the NCAA Sweet Sixteen on March 27, eligible Marriott Bonvoy members can enter for a shot at winning Marriott Bonvoy points equal to the total points scored across all 134 games in the 2025 NCAA DI Men’s and Women’s Basketball Tournaments. At the end of the tournaments, 134 lucky members will be randomly selected to cash in on this unique opportunity.
How to enter

Eligible Marriott Bonvoy members can take their shot at winning by visiting the Points for Points website and entering their Marriott Bonvoy membership number. 

Read more
You can now ride in driverless Ubers in this U.S. city
Uber partners with Waymo to bring driverless rides to Austin
Uber

Austin just took a big leap into the future of transportation. Uber has partnered with Waymo to bring fully autonomous rides to the Texas capital, giving riders the chance to experience a driverless trip in an all-electric Jaguar I-PACE.

Uber users in Austin requesting an UberX, Uber Green, Uber Comfort, or Uber Comfort Electric ride can now opt in for a potential match with a Waymo self-driving vehicle at no extra cost. Waymo currently operates in Los Angeles, Phoenix, San Francisco, and Miami, with plans to expand to Atlanta later this year.

Read more