Tom Handley is a contributor for TheManual. As a professor of public relations and social media strategy at Parsons The New School for Design, Tom practices what to professes. An early adopter to social media, Tom consults for various photographers, restaurants, digital media companies and women's and menswear designers. Tom pairs his academic tenure, his 20+ years in the fashion industry with his focus for developing and mentoring the next generation of the fashion marketers and publicists. Connect with Tom via Twitter @PRProfessor